Yummy!

I recently had the opportunity to shoot the food of a well known Arizona Chef, Charles Wiley. The shots will be used to promote ZuZu, a restaurant at the hotel ValleyHo in Scottsdale.

I wanted to set the food apart from it's surroundings but still suggest that the food was on a plate and a table, without hitting the viewer over the head visually. I decided to make the environment disappear. Using a white background, white dishes and painting the silverware white did the trick for me. I tried to create enough dimension by back lighting the images to give them a 3 dimensional look.

Making the food the star without visual interruption was my goal.

These shots are a great example of how simple is often the most pleasing.